OMB No. 0930-0197, Exp. Date 12/31/10 

Social Marketing - Participant Post-Inventory

1. Please enter your e-mail address (used only for tracking responses - your answers will not be connected to your name).
E-mail Address

 2. Which of the following best describes the amount of course content that you reviewed? (choose one)
None A Little Some Most All

2a. If you did not review all of the course content, please describe why. (type in)

3. About how many TOTAL hours did you spend participating in the entire course, INCLUDING the time you spent in the discussion area and time spent on any activities? (type in)
Total Hours Spent

 4. How knowledgeable would you say you are about each of the following topics? (choose one for each item)
Not at All Knowledgeable Not Very Knowledgeable Somewhat Knowledgeable Fairly Knowledgeable Very Knowledgeable
The foundation of social marketing (background)
How advertising techniques can be used to promote healthy behavior
The steps involved in developing effective social marketing campaigns
Analyzing an audience and applying basic social marketing techniques

5. Please indicate whether you think each of the following statements is false or true. (choose one for each item)
Definitely False Probably False Probably True Definitely True
Social marketing is a new technique that emerged in the 1990's.
Involving target groups in designing and disseminating marketing messages greatly increases your chances of success.
Social marketing is an approach that is primarily designed to raise awareness.
For the technique of social marketing to be effective, it must be part of a large-scale marketing campaign.

Definitely False Probably False Probably True Definitely True
It is important to think about the general public when creating social marketing campaigns.
The exchange principle is based on the theory that people are most likely to change if they understand the negative consequences of their behavior.
Focus groups are a useful way to determine appropriate messages for targeted groups.
It is preferable to determine appropriate evaluation measures once your social marketing campaign is underway.

6. Please rate your satisfaction with each of the following aspects of the course. (choose one for each item)
Very Dissatisfied Somewhat Dissatisfied Somewhat Satisfied Very Satisfied
Quality of the information you received
Relevance of the information to your work
Resources and materials provided
Opportunity for questions and discussion

7. How likely are you to use the information or ideas that you received in the course? (choose one)
Not at All Likely Not Very Likely Somewhat Likely Very Likely

8. Overall, how satisfied are you with this distance learning course? (choose one)
Very Dissatisfied Somewhat Dissatisfied Somewhat Satisfied Very Satisfied

9. Would you recommend this distance learning course to other people who do the type of work that you do? (choose one)
No - Definitely would NOT recommend it No - Probably would NOT recommend it Yes - Probably WOULD recommend it Yes - Definitely WOULD recommend it

10. Based on your experience with this course, how interested would you be in taking another distance learning course on a different prevention-related topic? (choose one)
Not at All Interested Not Very Interested Somewhat Interested Very Interested

11. How easy was it to navigate around the various sections of the course? (choose one)
Very Difficult Fairly Difficult Fairly Easy Very Easy

11a. What in particular did you find most challenging and/or helpful when moving through the course? (type in)

12. What were the most helpful features of the course? (type in)

13. What were the least helpful features of the course? (type in)

14. Do you have any additional comments or recommendations for improving the course? (type in)

Click below to finish. It will take a moment for your survey to send – please don’t close this window during that process.